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Pricing

Every feature on every plan. You pay by conversation.

Start free. If a paid plan turns out not to be right, you get your money back within the first 30 days.

Curious how our AI agent answers? Message us on WhatsApp and try it

Every feature and unlimited users on every plan. You only pay for conversations, with no markup on your Meta message costs.

Free
€ 0
No credit card required

See how the AI agent handles your own questions before you pay a cent.

  • 50 live conversations, once
  • Test the AI in the simulator: 100 test replies a month
  • Upgrade later without setting anything up again
Start free
Start
€ 24/ mo
€ 290 per year · cancel before renewal

For solo businesses and small shops that get the odd question.

  • 200 conversations a month
  • Every feature, the AI agent included
  • Unlimited users and contacts
Choose Start
Most popular
Growth
€ 83/ mo
€ 990 per year · cancel before renewal

For businesses where WhatsApp is busy every day, like rentals in high season.

  • 750 conversations a month
  • Every feature, the AI agent included
  • Unlimited users and contacts
Choose Growth
Pro
€ 166/ mo
€ 1,990 per year · cancel before renewal

For busy teams and businesses with more than one location.

  • 2,500 conversations a month
  • Every feature, the AI agent included
  • Unlimited users and contacts
Choose Pro
Custom. More than 2,500 conversations, an SLA, custom integrations, personal onboarding, and priority support.
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What's a conversation? A customer messaging you, plus the 24 hours after. A campaign message nobody replies to doesn't count. Extra conversations are €10 per 100.

Prefer a hand getting started? That works too. No number on this page: we agree the price with you on a call. See how that works

WhatsApp rates · Netherlands

What Meta charges per message

On top of your Tobachat subscription, Meta charges a fixed rate for every message you send. You pay Meta directly: add a payment method there once, and it stays separate from what you pay us.

Official Meta Tech Provider
Marketing
€ 0.1323/ message

Promotions, offers, newsletters, product launches.

Utility
€ 0.0414/ message

Order confirmations, status updates, and reminders tied to a transaction.

Authentication
€ 0.0414/ message

Verification codes and one-time login codes (OTP).

Service
€ 0.0414/ message

Replies to a customer within the 24-hour service window. From October 1, 2026, charged per message after the first 1,000 per phone number each month.

Good to know: the category rates apply to messages you start. A reply to a customer who messaged you first is a service message, and from October 1, 2026 Meta charges for those per message too, after the first 1,000 per phone number each month.
Amounts exclude VAT. The service-message rates take effect on October 1, 2026. Source: developers.facebook.com/docs/whatsapp/pricingBilled by Meta · separate from your Tobachat subscription
How the WhatsApp Business API works
Questions

Pricing questions

A conversation starts when a customer messages you and lasts 24 hours, the same as Meta's service window. Everything you send back and forth in that time is one conversation. A campaign message nobody replies to doesn't count.

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Test the AI agent on your own questions. You set it up yourself in a few minutes.

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